Let's Make Excellent Happen
New Balance has been making excellent shoes for more than 100 years. Along the way, that ethic of excellent has come to set the standard for everything else they believe in, too. It’s soaked into their culture and guided every decision they’ve made. Often, that commitment to excellent has come at the expense of short-term gain. Often, the high road they choose also proves to be the most challenging one. But to the people at New Balance, excellent is well worth it. And to all the people who choose New Balance to make their own excellent happen, that commitment makes perfect sense.
Like Barefoot. Only Better.

To launch the Minimus barefoot running shoe for New Balance we created Minimus Man. 
On one foot he wears the barefoot-inspired New Balance Minimus. On the other, he wears nothing at all. He’s a living, breathing, trail-running, side-by-side comparison. And his single-shod exploits prove that the Minimus is indeed like barefoot. Only better.
New York Times article
We even got a write up in a local paper called the New York Times, check out the full article here.
890 Test Videos 
First we made a television spot to compare just how light the 890 with REVlite is to our competitor the Nike Lunar.
New Balance loved the work so much that we made a few more films for newbalance.com/890
We shot these films at New Balance in Lawrence, MA.
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