New Balance Made in the USA
New Balance has been making shoes in the USA for over 75 years. As other manufacturers leave the United States, New Balance has stayed—not because it's easier, but because it's better. Better for the communities that the factories support and better for the product that over 1,300 men and women make.
To start the campaign, we made a series of videos highlighting not only what we make in America, but also what other makers make in America. We shot these videos in factories both in Maine and Massachusetts. The makers were shot around New England.
Our factory workers vs. their factory workers.
After establishing ourselves as a leader in domestic manufacturing, we decided to have a little fun with our competitors. After all, this isn't some fad we’re jumping on—New Balance has been making shoes in America long before it was cool. In these series of videos, we shot in the Lawrence, MA, factory with workers who make shoes every day.
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