New Balance Reach the Beach
Reach the Beach is a 200-mile, 24-hour relay race from Bretton Woods to Hampton Beach, New Hampshire. Twelve friends pile into a van or two, and trade off running shifts for one very long day and night.
This race hits at the core of what the New Balance Runnovation campaign is all about, so I piled into a van with them to capture their innovative, crazy, fun stories. The videos were used across New Balance (and also Reach the Beach) social and digital media.
I was the Creative Director and Director for this project