New Balance Runnovation
Running is always changing, and New Balance is always changing with it. This is something we call Runnovation. It's the nonstop innovation that New Balance brings to the world, always with the athlete first—whether it’s Anton Krupicka racing in the Leadville 100, working out with the November Project, designing the first custom 3D printed racing spikes for Jack Bolas, or putting a new take on a run with some friends.
We wrapped all this work in a content hub. Taking New Balance from a traditional marketing company to an advanced maker of content.
Below is some of the launch work for Runnovation.
Along side the video shoots that we did we also shot sill imagery for in-store, digital display ads, and traditional print.
I think that this is a pretty transformative campaign for New Balance and so does the New York Times. You can check my moms fridge for the hard copy of the article.