Pyramid Brewing
Pyramid Brewing is one of the original craft breweries of the Pacific Northwest. The problem is how to make them stand out in a crowded craft-beer market and to reach their target consumer: the outdoor millennial.
Pyramid came to us with a tag line and a new bold packaging design. We took the new look and feel and created a campaign for Pyramid using humor stock imagery, strong graphics and an almost religious tone—all things that are missing in craft beer. 
